Mission, Story, and Objective
Gladeo is a digital media non-profit fostering career exploration for young people from diverse backgrounds.
Our mission is to inspire and help young people discover, navigate and achieve their dream career.
Our vision is a diverse world where people thrive in roles of their choosing, where aspirations are not bound by limitations, and where equality is embodied by everyone.
We created a “Virtual Career Day”, an online platform that helps students discover the many career paths by letting them explore the experiences of others through diverse storytelling, learn what steps to take to pursue a particular career and connect them with the necessary resources, content and organizations to pursue their goals. Our approach is:
Inspirational: The challenge with non-celebrity careers is that the people who do them and their success stories (and they do exist) are less flashy and don’t get blasted across social media, and as a result, the inspiration they could have sparked doesn’t spread. Gladeo shares inspiring career stories (written and video) of diverse individuals to breakdown stereotypes, to open eyes to new opportunities, and to inspire people to believe that their aspirations are achievable. “You need to see it, to believe it.”
Informational: We take a personal and action-oriented approach, gathering first-hand, practical knowledge directly from actively working professionals, not just information downloaded from the Bureau of Labor Statistics. The information that is many times only available if you know somebody in that career. We also include non-linear career tracks that don't follow an easily navigable path. We include information like what they need to be doing in high school and college to prepare, what classes they need to be taking, what trade magazines to start reading, what educational institutions have the best programs, how to land that first foot in the door and more.
Dynamic, entertaining, engaging: We don't just deliver information. We make the career exploration fun and engaging. Through the Gladeo League, our college internship program, college students participate in the content creation process. This ensures that our resources are millennial/Gen Z friendly.
Gladeo gives school counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.
Co-Founder Michelle Cho had served many years as a mentor and volunteer in low-income communities when she realized that her students had so few career role models. Their awareness often started with what their older siblings did and ended with what they saw on TV. (e.g. professional athlete or musician) They often relied primarily on their teachers and counselors for any further career exploration. However, in low-income neighborhoods, schools don't have as many career resources and high school counselors are stretched dangerously thin. In the United States, the student-to-counselor ratio is 500:1. Moreover, career and college counseling is merely one of their many responsibilities. So how do these kids aspire to careers they've never heard of?
Matching her experience in media and entertainment with this need, Michelle created Gladeo to introduce career options to students by creating rich, engaging multimedia content with her team and conducting career exploration workshops for schools and community-based non-profits in low-income communities.
Gladeo is a 2018 Gratitude Network Award Winner.
Gladeo won the Coaches award at the 2017 Social Innovation Fast Pitch hosted by Social Ventures Partners Los Angeles.
Watch co-founder Michelle Cho's award-winning pitch:
WATCH HOW OUR RESOURCES HELP SCHOOL COUNSELORS AND STUDENTS